THE ROLE OF DSPS DEMAND SIDE PLATFORMS IN PERFORMANCE MARKETING

Just How to Automate Customer Retargeting With Email AdvertisingEmail retargeting is a wonderful means to involve with your clients. You can utilize retargeted emails to promote products that they have actually included in their cart or advise brand-new products. You can also send retargeting e-mails to non-active customers, motivating them to re-e

How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.